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Learn About Us
What Makes Us Unique

A Passion To Understand
Simply put, we are passionate about understanding a client's operational, sales, marketing and merchandising goals. This allows us to create comprehensive marketing plans that get measurable results.

We Roll Up Our Sleeves Like No One Else
Every agency can "talk the talk." Some agencies can move from words to action. But no agency executes like Single Source. Period. We are obsessed with details and know the importance of making objectives become reality. At the end of the day ... Execution Is Everything®

Operating Principles

There are a million sage, snappy management quotes. For us there are just a handful of thoughts that have truly guided our success. These should give you some insight into how we do business.

  • Hire great talent.
  • Commit yourself to quality from day one.
  • It is always about the client's needs.
  • Design is not just art. It must be effective.
  • Good is never good enough.
  • Find a way.
  • Execution Is Everything®
Discover Our Process
Single Source Meeting
Strategic Thinking

Nothing takes the place of execution. But you can't just charge off and start doing things. Being able to problem-solve … to think through challenges and come up with meaningful strategies and tactics is paramount. We are often praised by our clients for our thinking. An SVP at a nationwide quick serve restaurant once paid us the ultimate compliment. He said, "You guys think more like a retailer than we do."

Creative That Works

Advertising is not just about assembling pretty pictures. Our creative is rooted in the needs and goals expressed by our clients. Each piece of creative is designed to drive a very specific response from a particular target. Knowing how to put this all together is what makes our creative so effective.

Tactical Solutions

It is great to come up with the grand plan. A smart, well thought out sales and marketing strategy is essential to a company’s short and long-term success. And, once the strategic plan is in place, the basic tactics that support the overall strategy need to be implemented. Single Source excels at creating and executing tactical plans.

See Our Work
Align Credit Union

Client: Align Credit Union

The latest in a series of TV spots, this piece highlights Align's customized mortgage services. The creative is driven by an upbeat, memorable music bed courtesy of local musician Sarah Blacker who was named the Female Performer of the Year at the New England Music Awards.

JB Sash & Door

Client: JB Sash & Door

The spots, written to maximize co-op redemption, were targeted to JB Sash's Homeowner target yet still resonated with their two other targets: Architects and Contractors.

The YMCA of the North Shore

Client: The YMCA of the North Shore

Single Source helped to better message the Y's annual fundraising effort. We developed a whole new campaign, including POP, microsite and videos for six different YMCAs on the North Shore of Boston. Actual dollars given and number of donors increased as much as 30%.

City of Lowell

Client: City of Lowell

To help launch the City of Lowell’s new brand and positioning, Single Source developed a series of radio ads. The copy has an ethereal, playful quality to help attract potential residents, businesses and visitors.

Baby & Family Expo

Client: Baby & Family Expo

To drive attendance to these weekend expos, Single Source wrote and produced spots in both English and Spanish.

JB Sash & Door

Client: JB Sash & Door

The spots, written to maximize co-op redemption, were targeted to JB Sash’s Homeowner target yet still resonated with their two other targets: Architects and Contractors.

  • Brand Development
  • Websites
  • Email Marketing
  • Online Advertising
  • Direct Mail
  • Print Advertising
  • Collateral
  • Point of Sale
  • Outdoor
  • Event Marketing
  • TV/Video
  • Radio
  • Complete Campaigns
In Their Words
John Saidnawey
Beth Francis
Tim Cunniff
Ruth Swanson
Lee Dellicker
Chip O’Hare
Who We've Helped
  • A.W. Hastings & Company
  • Adams Kitchen & Bath
  • Adult Foster Care of the North Shore
  • Ahold USA
  • Align Credit Union
  • Allied Domecq
  • American Baby Group
  • Baby Faire
  • Backyard Farms
  • Beverly Bootstraps
  • BI-LO
  • Boston Culinary Group
  • Bridgeton Properties
  • C.A. Courtesy Demos
  • Cabot Money Management
  • Cape Ann Chamber of Commerce
  • Center of Dance Arts
  • City of Lowell
  • Cultural Organization of Lowell
  • Decision Biomarkers
  • Dunkin' Brands
  • DWC ERISA Consultants
  • Enterprise Center at Salem State University
  • Envision Radio Networks
  • Fantastic Sams
  • Friendly's Ice Cream
  • Frito Lay
  • General Mills
  • Gillette
  • Gloucester Engineering
  • Glovsky & Glovsky
  • Good Harbor Fillet
  • Greater Beverly YMCA
  • Greater Lynn YMCA
  • GMV Convention and Visitors Bureau
  • GreenEdge Technologies
  • GroundSafe
  • Harborlight Montessori School
  • JB Sash & Door
  • JOH
  • Jonathan's Sprouts
  • Kaspersky Lab, USA
  • Kellogg's
  • Lowell Five
  • McCormick & Company
  • Meredith Parenthood Group
  • Metro West YMCA
  • Miner's
  • New England Ice
  • NMTW Credit Union
  • North Shore United Way
  • O'verlays
  • Peapod
  • Pollard Library Foundation
  • Procter & Gamble
  • R&R Window Contractors
  • Rockport National Bank
  • Sentinel Benefits & Financial Group
  • Shaw's Supermarkets
  • Stop & Shop Supermarkets
  • Symes Associates
  • The Fund to Prevent Homelessness
  • The Lowell Devils
  • The Lowell Spinners
  • Todd Main Company
  • Tops Friendly Markets
  • Trinity EMS
  • Windover Construction
  • Winn-Dixie Supermarkets
  • Wolf & Company, P.C.
  • YMCA of Metro North
  • YMCA of the North Shore
  • Young Professionals of Greater Lowell
Get In Touch
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Mailing Address
PO Box 29, Danvers, MA 01923
Delivery Address
7 1/2 Bridge Street, Danvers, MA 01923
Get Map
Directions from the South
  1. Route 128 North to Exit 22E (Route 62, Beverly).
  2. Bear right off ramp onto Route 62.
  3. At third light, you will come to a fork in the road.
  4. Go right at the fork onto Bridge Street.
  5. Before you straighten out your turn, take the second driveway on your right.
  6. Single Source is the grey base/white steel-panel building in back. Park anywhere.
Directions from the North
  1. Route 128 South to Exit 22 (Route 62).
  2. At light, take a left onto Route 62 (Beverly).
  3. At fourth light, you will come to a fork in the road.
  4. Go right at the fork onto Bridge Street.
  5. Before you straighten out your turn, take the second driveway on your right.
  6. Single Source is the grey base/white steel-panel building in back. Park anywhere.